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New partnership with Show Business Interiors

November 2021

We’re pleased to share the news that we have partnered with Show Business Interiors, who will exclusively style our show homes across all three of our regions.

Show Business Interiors have styled a variety of show homes at our developments previously, including Winchester Place in Brampton, Laurel Place in Ulverston, and The Birches in Sunderland, all of which received excellent feedback from our customers.

The success of these show homes, teamed with our focus on showcasing the flexible living of our homes, as well as the insights that Show Business Interiors can provide, prompted the official partnership. Hayley Blair, Sales Director at Story Homes said: “We are focussed on highlighting how flexible our homes are to our customers, and how they are styled is a key part of this.

“Last year we redesigned our house types and the feedback has been overwhelmingly positive; customers love the layouts and once they move in, they are finding that they are living in their new home in ways they didn’t expect.

“Styling our homes to show our customers the life that they could live in them is key, and the level of quality Show Business Interiors deliver, along with their commitment, is exactly what we need.”

Following the announcement of the partnership, Jackie Summerfield, Managing Director at Show Business Interiors said: “Story Homes’ passion for quality and craftsmanship in the way they both build their homes and plan their developments is immediate and striking. They place great emphasis on design, combining traditional values of care and craft with a clear and contemporary grasp of the importance in creating modern lifestyle led, flexible living spaces.

“This pride and energy are what first attracted us to Story Homes as a company. The opportunity to now work with them more closely and consultatively challenges us to further evolve the interpretation and presentation of their brand values, not just in their show home design, but through an enhanced service proposition that includes residential trend forecasting, identifying consumer imperatives, optimising specification options, and developing additional customer centric product solutions.”

In summary, Hayley said: “We have worked with Show Business Interiors for over three years and we’re looking forward to exclusively working on our future show homes with them. Jackie has so much passion for interior design and her eye for styling will be key in showcasing the modern living that our homes offer.”