November 2026
Dulux Colour of the Year 2027 is Soulful Sage, a soft and silvery green that takes inspiration from the natural world.
The shade has been selected as part of Dulux’s annual ColourFutures trend forecasting process, which brings together international design experts to explore changing lifestyles, cultural influences and the ways people want their homes to make them feel.
For 2027, the focus is on creating spaces that feel lighter, brighter and more uplifting. Soulful Sage sits at the centre of this approach, offering a versatile green that can work across a variety of interior styles and rooms.
Colour drench: Colour drenching is a technique that involves using the same shade across walls, ceilings and woodwork, to create a cohesive, wraparound effect. Using a shade like Soulful Sage in this way can create a calming, cocooning atmosphere, allowing the colour to flow seamlessly throughout the room. By reducing the contrast between different surfaces, the technique can also help a space feel more visually unified.
Zoning: Zoning supports modern living by creating distinct yet connected areas within open-plan layouts. Using a shade like Soulful Sage on the walls of a relaxing snug helps define the space and give it a sense of purpose. It’s a great way to introduce a calming retreat while maintaining a cohesive flow throughout your interior.
Soft furnishings: If you prefer a more subtle approach to colour, soft furnishings offer an easy way to introduce Soulful Sage into your home. Scatter cushions, upholstered furniture, curtains and artwork can all bring gentle green accents into a scheme without committing to painted walls.
The living room is one of the most relaxing spaces in the home. It needs to feel comfortable for everyday living while providing an inviting setting.
Dulux’s 2027 colour stories, Glow, Light and Lift, provide different ways to build a complementary palette around the shade.
The Glow colour story introduces warmth through earthy tones, including soft terracotta and clay shades. These colours work particularly well in north-facing rooms, which can often feel cooler due to their limited direct sunlight. Introducing earthy tones through artwork, scatter cushions or furniture can help bring depth to the scheme. Pairing tones like Soulful Sage with warm wood finishes and soft neutrals creates a welcoming contrast, balancing the freshness of green with a more comforting, layered feel.
As a busy, multifunctional space, a shade like Soulful Sage is a perfect fit to add softness, depth and character to your kitchen, whilst feeling uplifting. This soft shade pairs beautifully with natural materials such as wood, stone and metallic finishes.
Take this shade entire around the room, to create the illusion of space and flow between your dedicated zoned areas; cooking, dining and relaxing.
The master bedroom is a perfect example of how Dulux’s Soulful Sage can be introduced to create a calming, restful retreat. This soothing shade pairs beautifully with light neutrals, bringing balance and softness to the overall scheme. Cream and white upholstery, complemented by warm brass finishes, add a touch of understated elegance, while the natural green tones evoke a connection to the outdoors. The result is a beautifully layered bedroom that feels tranquil and inviting, creating the perfect setting to unwind at the end of the day.
Soulful Sage is at the heart of three complementary colour stories created by Dulux for 2027: Glow, Light and Lift.
Each palette offers a different way to use colour in the home.
Glow combines Soulful Sage with warmer, earthy tones to create inviting and comforting spaces.
Light brings together softer, paler shades to create calm, understated interiors.
Lift introduces more uplifting and expressive colours for spaces with greater energy and personality.
This makes the 2027 collection particularly versatile, whether you prefer a neutral interior, a nature-inspired scheme or a more confident use of colour.
At Story Homes, colour is carefully considered as part of our show home design process.
The interior designers at Show Business Interiors create individual schemes based on the house type, layout and surrounding environment, considering how colours, textures, furniture and accessories work together to create a cohesive home.
Dulux colours can form part of these carefully considered schemes, helping to demonstrate how current interior trends can be incorporated into a modern home in a way that still feels timeless.
The result is more than simply following a colour trend. It’s about showing how thoughtful colour choices can help define different spaces and create a home that works for modern living.
So, if you’re looking for a fresh way to update your home, Soulful Sage could be the perfect place to start.
