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Interior Designers Q&A: Show home styling

March 2024

We caught up with Lucy from Show Business Interiors who worked on the interior design for The Pennington show home at Greystoke Fields. Our mini Q&A covers the styling process, including how they chose the colours and furniture, how the installation works, their favourite part and more.


Talk us through the process

“After reading the really informative brief from Story Homes and researching the local areas, we looked at the plans and how each room could work to its full potential. We then started to pull together ideas and interior finishes using our design library.”

What was your inspiration for the show home design?

“I wanted to create an interior that emulated the beautiful local area and surroundings, giving that real quality feel.”

How did you choose the colour schemes?

“We chose sage greens, soft pinks and textured neutrals. We felt that this mix of colours and textures had sophistication and accentuated the local landscapes.”

How did you choose the furniture?

“The rooms in The Pennington are really spacious so we wanted to make sure we had large pieces of furniture that worked and balanced with the colours of the walls, curtains and accessories which would enhance the flow of space in each room and throughout the property.

“All of the upholstery that we use is bespoke and therefore we can make sure the headboards are all the right proportions for each room. The study has a large wall of bespoke cupboards which were designed to really show off the size of the room and show customers what you can do with that fantastic space.”

How does the installation work?

“The installation can take up to one week, we have a team of soft furnishing installers who come and fit the window hardware, dress them and steam the curtains and blinds. Our furniture team then installs and fits all products which is then overlaid with the stylist team who then make the show home really come to life.

“The stylists along with the installation team fix all the artwork and mirrors, and then display all the ornaments to make the house really feel like a home.”

What was your favourite aspect in the show home?

“My favourite aspect of The Pennington is the kitchen, dining and family area. It’s a beautiful space and an amazing family and sociable area. When you look around the room you can see all the different layers of design, furniture and styling with so much space to enjoy and many different aspects of family life which then makes it the hub of the home.”

Which room was the most fun to dress?

“It has to be Bedroom Three which is the teenage girl’s bedroom with the backlit headboard. We could really add some personality and attitude in there through the styling.”

Read the full story of ‘Concept to Completion in a show home’ to find out more…

Click here